London, United Kingdom
Daniela Rubino prides herself on creating homeware that is solid, robust and built to last. The premise of starting her business was to create small pieces of artwork, which are accessible to anyone. Throughout art school, she worked with concrete. She has always been drawn to the material because of its high compressive strength, durability and industrial aesthetics. She wanted to project the idea of stability and support. She believes once you have some form of stability, support and structure this can provide the basis for progression, development and growth.
One of her big inspirations is Tadao Ando, a self-taught Japanese architect who mainly uses concrete. His architectural style is said to create a "haiku" effect, highlighting nothingness and empty space to denote the beauty of simplicity.
Everything is made completely by hand using locally-sourced materials. her products fuse industrial elements with a personal touch. Due to the nature of the materials used, no two pieces are ever the same so her collections offer something unique, design-led and thoroughly authentic.