London, United Kingdom
La Basketry was founded by sisters Tabara and Mamy to share their traditional craft with the world and generate regular employment for their weavers. They're bringing colour and individuality into contemporary houses and allowing our artisans to provide their families with food, shelter, education and healthcare – leading to a better life. Most importantly, They want to grow the network of artisans we are humbled to work with and provide more job opportunities for women in rural areas of Senegal.
In Senegal, basket weaving is a tradition that has been passed down for generations to women in rural villages to generate extra income. As two sisters who have travelled there since they were newborns, they have always been inspired by these artisans and their craft. Seeing them at the market, weaving away with their children beside them underneath a baobab, there is a unique sense of community in their dedication and joy.
As teenagers growing up in Paris, these baskets allowed the sisters to express our individuality, and as young women, they added personality and style to their rented properties. The sisters used them for everything from make up to laundry.
It wasn’t long before friends started to comment on how beautiful and useful they were, and as two sisters, they began brainstorming a way to give these artisans a bigger platform to sell their products, and so La Basketry was formed.