Type and Story

Graphic Design
London, United Kingdom


Type and Story are a contemporary paper goods brand with a graphic design twist. Founded by London born Graphic Designer, Niccy Iseman, the concept was born out of a need to find meaning in visual language. They aim to create purposeful paper goods for people with stories to tell. Dropping two 'Stories' a year (SS and AW), Type and Story operates like a tiny micro fashion house in that each 'story' is different but always under the umbrella of typography and storytelling. Ultimately, living well with purpose and intent is at the core of every story choice and the brands ethos overall.  

The core collection of products were curated to feel functional and relevant to our everyday lives whilst also being so beautiful that after their intended use, all artwork warrants cherishing, framing and keeping. Our latest AW18 curated collection of greeting cards and notebooks explores themes of 'balance' and what this means in today's world.

They print all four colour press products in London using innovative digital printing techniques that challenge historical boundaries. All of their gold foiled products are made via our good friends in Bangalore. All paper stocks they use are responsibly sourced and with GF Smith Callistco paper 300gsm.

In the first 6 months of launching Type and Story was featured in 3 prestigious publications, Stylist Magazine, Wallpaper and Suitcase Magazine for which we are so grateful. 

Type and Story take nothing as fact and are open to multiple interpretations. They take interest in how things are displayed and styled as well as what the core of each collection means. They are open-minded and revel in the act of storytelling.  


All Products by Type and Story